Spring is coming and with it means not just longer, sunnier days and (hopefully) less rain, but also a whole new range of trends to dig into for your upcoming events.
Spring is traditionally a time of rejuvenation when nature awakens. In the events world, that translates to a time when your audience is inspired to mirror this transformation in their own lives.
They’re seeking out opportunities for self-improvement through learning new skills, embracing healthier habits or simply trying something novel.
Experience the Great Outdoors while growing your community
For hosts, this is a great moment to offer experiences that resonate with this spirit of growth. Think: workshops on personal development, gardening or creative arts that can cater to this demand, providing your audience with the tools they need to flourish.
Here at Yuup, we’re all about growing your local community and making new connections. Spring and summer offer the perfect backdrop for events that foster those all-important social connections.
Whether it’s through communal dining experiences like supper clubs, group workshops or outdoor activities, there’s a palpable desire to connect. For solo adventurers or those looking to expand their social circles, events that encourage interaction and community building will be particularly appealing.
From fitness classes in the park to guided hikes and outdoor concerts, consumers are eager to make the most of the longer days. As a host, you should consider how you can facilitate these experiences, perhaps by offering tours, outdoor classes or other twists on events that capitalise on the natural beauty of the UK.
Balancing fun with finances
While the temperature may be heating up across the UK, consumers are still mindful of their spending and value for money is at the forefront of their decision-making process.
They’re reassessing their priorities and are more likely to invest in experiences that offer a significant return on investment, both emotionally and financially. As a host, it’s more important than ever to ensure that your events not only meet but exceed expectations, providing exceptional experiences that justify the price tag.
Emerging themes for 2024
We’ve spotted three key themes when it comes to spring and summer trends for 2024.
- Outdoor activities: The anticipation for outdoor experiences is palpable, especially after a particularly wet winter. Activities that allow your audience to bask in the sun and enjoy nature will be in high demand.
- Communal activities: The trend towards communal experiences is growing, with consumers seeking both intimate gatherings and larger social events that bring people together.
- Home entertaining: With a focus on budget-friendly options, home entertaining is expected to rise in popularity. You can tap into this trend by offering experiences that enhance at-home entertainment, like cooking classes or DIY craft workshops.
Strategies for hosts to tap into Spring and Summer 2024 trends
To stay ahead of the curve, keep in mind the following strategies:
- Diversify your events: Align your experiences with the upcoming seasons, ensuring they reflect the themes of growth, connection and activity.
- Competitive pricing: Review your pricing structure and consider incentives like group bookings or repeat customers to attract those looking for value.
- Early listings: Get ahead of the crowd and list your summer experiences well before the peak season to attract early planners and budget-conscious consumers.
What the data says
We’d consider ourselves pretty adept when it comes to seasonal planning but, for those who like the figures, here are some statistics to get you prepped for the summer months:
- Searches for ‘wild garlic’ have seen an 80% increase, indicating a heightened interest in seasonal foraging.
- Interest in ‘foraging’ as a whole has surged by 130%, reflecting a broader trend towards nature-based activities.
- Outdoor topics have experienced an 80% increase in searches, suggesting a strong consumer focus on outdoor experiences.
- Queries for ‘things to do outside with friends’ have risen by 250%, highlighting the social aspect of consumer interests.
- Searches for ‘summer things to do with friends’ are up by 120%, pointing to a desire for shared summer experiences.
- Searches for ‘cookery course near me’ have jumped by 190%, indicating a trend towards culinary self-improvement.
- Interest in ‘DIY pizza oven’ has doubled, reflecting a move towards creative home entertaining.
For you as a Yuup host, understanding and adapting to market trends is crucial. By aligning your offerings with the forecasted trends for spring and summer 2024, you can position yourself to meet the evolving preferences of your audience.
This approach not only enhances the appeal of your experiences but also sets the stage for increased engagement and success. We can’t wait to hear about the new events you’ve got lined up!
