Tarnya, the heart and soul behind EverWild, founded her family-run studio inspired by her passion for floristry and desire to nurture community. Started during lockdown, EverWild’s aim is to bring people together through the joy of creativity and making.
Taryna’s experiences give you the chance to create everything from stunning seasonal wreaths and statement lampshades, to intricately woven frames and art you can hang on your wall. EverWild only uses locally-sourced British blooms with values that centre on experiences over buying; perfect to create as gifts for the special people in your life or share as an experience together.
Tarnya’s love for the craft goes into every workshop. We spoke to her to find out how she transitioned from dancing to floristry, and how this influences her business today.
Tell us a bit about your story - how you got into this type of work and what led you to where you are now.
I started the Everwild journey at a personal time of change, both good and bad. My dad passed away unexpectedly and then my partner and I got pregnant.
I guess off the back of that it gave some life perspective. I was living in London at the time but when I got pregnant I decided I wanted to be closer to Nottingham which is where my family and partner are from.
Before that I was a professional dancer so I spent a lot of time touring and being away from home. I’d decided I wanted to stop dancing - then Covid happened. It made me reflect on the things I'm really passionate about. I’ve always loved flowers and working with flowers.
What is the inspiration behind the business?
I’ve always had a connection to nature, the beauty of this and the beauty of flowers.
It’s a creative outlet for me, I’ve changed my discipline from workshops and teaching through dance to now using flowers to bring people together.
I wanted to do something that would enable people to connect, to highlight the importance of community, and create meaningful transformative experiences together.
What can people expect from one of your experiences?
I like to keep my workshops quite intimate so there’ll only be a maximum of 12 people.
Giant Paper Flower Lampshades: In this workshop people can make larger-than-life flowers from paper. It’s a unique opportunity to explore the beauty of nature in a playful and artistic way, and work with scaling. You could use this to fill a space in your room, and it can also work really well above a crib in your baby’s room!
Embroidery & Dried Blooms: In this class we combine the timeless art of embroidery with a natural element of dried flowers. It’s a very calming and therapeutic experience. You can use the finished piece to hang as art.
Christmas & Autumn wreath: Our wreath making workshops are hugely popular - we’ve already sold half of the tickets for Christmas! It’s such a lovely way to celebrate the festive period and engage with the season. It starts early November and runs through to mid December. We include mulled wine and festive treats too.
Woven Flower Frames workshop lets you weave flowers onto a frame. It’s a stunning piece of decor you could either hang in your home or gift to someone.
The Everwild ethos is about experiences over buying. I want to encourage that if you can make it, come and make it with us, rather than buy it from a website.
Who would you recommend this experience to?
It’s perfect for anyone who wants to explore their creative side - from complete beginners to seasoned crafters. Anyone looking for connection, creativity and wellbeing!
It’s fun to do with friends or as a mindful activity to do alone, and I think it caters to lots of interests. We do something called Flower Hour for creative team building. I get a real mix of people coming along too.
I had one couple take part where the husband had chosen 50 things for them to do together throughout the year to celebrate their 50th wedding anniversary. That was really sweet. My workshop was one of them.
Something unique or unusual about any of these experiences? It could be the process, or the materials you use etc.
The floral aspect of Everwild could mean anything floral inspired - the materials are so varied in terms of what we do - clay, painting, using fresh and dried flowers…
A big ethos we have is to only use British grown flowers that are locally sourced. I hand-pick mine from a local farm in Newark and Leicestershire. We only work with seasonal flowers.
What do you love most about Notts? And the local business community you’re part of?
Nottingham is such a creative city. It’s relatively small but it has so much going on, and I’ve connected with so many small local creative businesses so I see how much of that is out there! Sneinton market (where Everwild is based) is such a creative hub.
I’m amongst other businesses that really focus on community here too.
What made you choose Yuup to partner with?
It felt like the fit was right, sharing that same passion for bringing people together through experiences. That’s what I love and that’s what Yuup is about.
